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Our Coaching Services

Improving the capabilities of key individuals is essential for retaining the talent and knowledge base of a company.

Executive Coaching has been recognized as one of the most effective methods for developing corporate high potentials. In addition to traditional responsibilities, however, the ability to work and lead across cultures has become a crucial factor in being able to impact the success and profitability of internationally active companies or those with a diverse workforce.

Our cross-cultural coaches work with people in key positions - from CEOs to frontline managers - to positively change their behaviors in specific areas of need. Our systematic approach provides a structured method to facilitate and measure change - and our culturally savvy coaches help to devise a plan that takes the critical cultural component into consideration.

Team Coaching uses a similar process to assess team needs, identify areas for development, promote team support for change, and create a culturally effective plan. The coach may work with individuals or the team as a whole to provide training, coaching and/or meeting facilitation. Acting as a team partner, the coach can work with organizational teams, project teams, joint venture teams and virtual teams.

Virtual Coaching helps you develop your effectiveness in communicating across cultures via email or other types of electronic communication. The coach partners with you to write the most appropriate or productive email, helps to facilitate web-based conversations, and/or works with you to identify the message behind the words. If a hidden issue seems to be reflected in confusing correspondence, the coach can draw your attention to that possibility and explore options for improving the situation.

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About Us

Rowland & Associates is a premier cross-cultural consulting firm, providing essential international business skills since 1985. Our passion is bringing intercultural business success through heightened insight and agility. We believe that bold steps with exceptional preparation can create dynamic solutions.


Services Offered

Globalization has made cross-border business deals more common than ever. But, every day, deals are jeopardized or lost when foreign associates are offended by Americans unaware of other countries' customs, culture or manner. while traveling, meeting a foreigner here or communicating on the...



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