Contact us:

2017 Year of the Rooster

According to the Chinese Zodiac, on January 28, 2017 (by the Chinese calendar year 4715) we enter the Year of the Rooster.

The Year of the Rooster is characterized by the need to expend maximum effort for minimal gain. Financially, one should expect constant fluctuations in profits with only average returns and little to crow about.

This would not be the year of choice to gamble on get-rich-quick ventures. Sticking to the tried-and-true, low-risk, well-pecked path is the Rooster's counsel. Do your research: scratch well beneath the surface, stay focused on the big picture, and proceed with caution.

Avoid wild goose chases, complications, misunderstandings and controversy by exercising patience and prudence. This is a prime time to apply your cross-cultural skills as this year may require some extra effort to understand and empathize with people of differing opinions. Advances in science and medicine can be expected but the building industry, conservationists and forest workers may experience conflict.

In some areas, conflicts and casualties from war will continue as the Rooster is an angry fighter once provoked. In others, public figures will strut and crow, creating dissension and debate on many fronts, but producing no real confrontation as the substance gets lost in the swagger.

The Rooster tends to make simple issues complicated, so don't take offense at little things and ignore gossip. On the same token, avert acts of sabotage from those who would be jealous or invent rumors by conducting business with humility and care.

People born in the Year of the Rooster (1909 1921 1933 1945 1957 1969 1981 1993 2005) are said to be excellent trouble shooters, detectives, doctors, nurses and psychiatrists. They are also said to make good administrators and conscientious overseers, who can balance precarious situations through their sharp, practical, resourcefulness. The Rooster has an ability to make accurate and precise observations with almost "sixth-sense" perception.

They are dedicated to their work -- always up, out and doing. But they strongly desire to do more than they are able, and are visibly upset when they can not fulfill an obligation. Self-assured, they are not trusting of others and prefer to "do it alone." Outwardly, Roosters present an adventuresome spirit, but inwardly they are often filled with irrational plans that fail to mature.

Perfectionists, especially in regards to their looks, Roosters are flashy dressers. The more vain like to be noticed and flattered, but they make great hosts and adore entertaining.

They are forthright and straightforward, speaking directly what is on their minds, but can be selfish and insensitive to others' feelings.

Although dramatic, volatile, and forever on wild goose chases, the Rooster is conservative at heart. Ambitious, but not far-seeing, the Rooster likes to dream. Even if reality never matches up to the dream, he is sincere about those dreams.

Roosters make loyal and devoted friends, they keep promises and are true to their word. They may strut a little, but they are great allies to have on your side when the barnyard gets rough.

Famous Rooster people: Prince Philip, Peter Ustinov, Alex Haley, Deborah Kerr, Elton John, Katherine Hepburn, Emperor Akihito of Japan,  Pope Paul VI, Queen Juliana of the Netherlands

Best Wishes for a healthy and crowingly successful Rooster Year!

About Us

Rowland & Associates is a premier cross-cultural consulting firm, providing essential international business skills since 1985. Our passion is bringing intercultural business success through heightened insight and agility. We believe that bold steps with exceptional preparation can create dynamic solutions.


Services Offered

Globalization has made cross-border business deals more common than ever. But, every day, deals are jeopardized or lost when foreign associates are offended by Americans unaware of other countries' customs, culture or manner. while traveling, meeting a foreigner here or communicating on the...



Our CultureCorner offers a wide variety of information through articles, tips, quizzes, and titbits in addition to monthly Business Holidays in different countries. Access various types of information by clicking on your theme of choice.

global competence form

Sign up for our Infoletter and download for free:

Global Competence: A White Paper


Click here to download the white paper