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Our founder

Diana Rowland, founder of Rowland and Associates Relying on decades of experience in working across cultures, Diana K. Rowland founded Rowland & Associates in 1985 as a cross-cultural consultant specializing in Japanese- American business. Over the years she has brought together a network of highly skilled and specialized trainers to address the needs of the global business environment.

Ms. Rowland lived abroad for ten years (seven years in Japan) and has traveled in 56 countries (counting only the ones arrived at by land, sea, or prop plane). After her return to the United States she worked for a Japanese trading company as a liaison with their American contacts.

She is the authorof the two recent eBooks, Japanese Business: Rules of Engagement and Japanese Business Communication: Lost in Translation? as well as the best-selling book, Japanese Business Etiquette: A Practical Guide to Success with the Japanese (Warner Books 1993). She is co-author of International Excellence: 7 Breakthrough Strategies for Personal and Professional Success, (Kodansha International, 1996).

Ms. Rowland's television appearances include the Lehrer NewsHour, and radio interviews include Australia radio. She is often quoted in publications such as Fortune, Esquire, Business Tokyo, Japan Newsweek, the International Herald Tribune, American Chamber of Commerce in Japan, Asian Wall Street Journal and the Nikkei Weekly.

Since 1986 Ms. Rowland has served on the faculty of the International Executive Programs at the Graduate School of Business Administration, University of Southern California, as well as on the faculty of their annual Asia/Pacific Conference. She has also taught programs at Mercer College, West Georgia College School of Business, and the University of California in San Diego. She additionally teaches courses at various Japan America Societies and sits on the board of the Japan Society of San Diego and Tijuana.

She is the only non-Japanese to have completed a two-week sky diving course instructed entirely in Japanese by Self Defense Forces personnel. She has made 1,200 sky dives and has organized and participated in several world record jumps including the largest formation to be completed at night.

About Us

Rowland & Associates is a premier cross-cultural consulting firm, providing essential international business skills since 1985. Our passion is bringing intercultural business success through heightened insight and agility. We believe that bold steps with exceptional preparation can create dynamic solutions.


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Globalization has made cross-border business deals more common than ever. But, every day, deals are jeopardized or lost when foreign associates are offended by Americans unaware of other countries' customs, culture or manner. while traveling, meeting a foreigner here or communicating on the...



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